Jun 132012

This recorded video webinar was shared with more than 250 people online at a live webinar. I was asked to post it here for revisiting and reviewing by class attendees and for those who registered but were unable to make it to the session. The video is 40 mins. in length but offers over 200 websites and free services for your business.

The real estate marketing guideis a comprehensive look at real estate marketing ideas, strategies, tools & software. This guide covers both offline and online real estate marketing ideas, from direct mail postcards to email campaigns. If you’re a broker or marketing director for a real estate agency, sharing these marketing ideas with your real estate agents will help you stay on the same page as you work together to build a formidable real estate brand with branchright.com/benefits-of-a-net-branch-mortgage/.

Digital marketers have a saying: “Content is king.” Content marketing has been around—and will stick around—because people love a good story. It’s in our nature as human beings to be storytellers, and real estate offers rich opportunities for engaging content.

First, there’s the visual appeal. From gorgeous properties to happy home buyers, there’s no end to the photo and video content an enterprising realtor can create.

Second, there’s the emotion. Buying or selling a home can be a stressful and challenging time for your clients, and they’ll be turning to your real estate agents for data, information and guidance.

When you put effort into video and content marketing, it pays dividends down the road as people discover and share your real estate agency’s content, cementing your brand’s status as a thought leader among your competition.